New frainchise in Wuxi

Burger King a global chain of hamburger fast food restaurants is or has opening/opened in the basement of the Parkson Shopping Mall in downtown.

At the end of fiscal year 2011, Burger King reported it had more than 12,400 outlets in 73 countries; of these, 66 percent are in the United States and 90 percent are privately owned and operated. And now there is one more in Wuxi.

I personal enjoyed Burger King at home in Germany and in Shanghai. My favorit is the Double Whopper.

The location of the new Burger King Restaurant is in the basement of the Parkson Shopping Mall in downtown.

In 2008 Burger King started a offensive in China.

For two decades the battle for the modern Chinese stomach was fought between two American giants: McDonald's, the world's largest fast-food chain, and Yum Brands Inc., which operates the KFC and Pizza Hut brands in China.

Yum, which arrived in China in 1987 (three years before McDonald's), has always stayed ahead of its rival -- going by both the number of restaurants and consumers' awareness of the brand. In 2005 the two titans were joined by another American stalwart, Burger King, the world's second-largest burger chain.

In April 2008 Burger King had only 12 outlets on the mainland, including nine in Shanghai. But after this cautious start, the company is pushing ahead with a faster store rollout: In June 2008 it announced plans to open between 250 and 300 outlets in China over the next five years, including another 10 restaurants in Shanghai. As in other markets, 90 percent of them will be franchised and one-tenth owned by Burger King. For comparison, KFC has more than 2,200 outlets in some 450 cities and McDonald's has 950 outlets.

Airport eateries will also be vital. Some 200 of Burger King's 11,500 outlets worldwide are at airports. Catering there has a number of advantages, including steady, captive customers and limited competition. In February 2008 Burger King opened its first outlet at Beijing Capital Airport's Terminal 3, and the following month it opened two restaurants at Shanghai Pudong International Airport's Terminal 2. Another 10 mainland airports are also on its menu.